Course Contents
Introduction to Marketing
- Introduction to marketing
- Internet Marketing
- Basic SMO
Social Media - Introduction & Benefits
- Why PR works better than advertising
- Parallels between word-of-mouth and social media.
- How can social media help you online: Marketing, PR, Sales, Customer Service, Market Survey, Product Testing.
- Examples of results seen by advertisers : Indian and international examples
Social Media Techniques - Session 1
- Blogs, Online PR
- Choosing between blogging platforms.
- How to generate hype using review sites
- What kinds of articles work best for online PR and options for distributing them.
- Interesting and effective online PR tactics
Social Media Techniques - Session 2
- Videos, virals, content aggregators, bookmarking, community sites
- Why Videos are more effective then other tactics
- What makes a good viral
- Advertising options on social networking sites
Corporate Social Media - corporate blogging, profiling, online reputation management
- Corporate Blogging, Profiling, Online reputation management
- Thumb Rules while blogging for corporate
- Various options during profiling
- Examples of effective ORM and various options one can use for this
Do’s and Don’ts of Social Media Optimization
- Key aspects to bear in mind when engaging in social media activity
Social Media Effectiveness Tracking and Analytics
- What is the challenge while measuring effectiveness
- Various approaches taken by agencies
- International attempts being made on this front
Case Studies
- Examples where comprehensive SMO has been done
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