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PPC

Professional PPC (Pay per Click) Training

Course Duration:          40 Hrs.
Course Fees:                Rs. 19,500/-
Registration Fees:        Rs. 400/-

Join our PPC courses to get trained in best available online advertising and marketing tools and techniques. Whole content of the PPC module is designed in such a way so that even an amateur can become industry ready after the completion of the course.

Course Contents

• Introduction to Pay Per Click Marketing (PPC)
• Importance & Benefits of PPC
• PPC Campaign
• Yahoo Search Marketing (Overture)
• Google Ad word Account Structure

• Set-up PPC Campaign
• Google Adword Account Structure
• PPC campaign Navigation
• Use Multiple Account
• Use My Client Center (MCC)
• What is "Click-through-Rates" (CTRs)
• What is Impression?
• What is Conversion?
• What is "Cost/Conversion"?
• How to increase CTR & Conversion
• What is Tracking Code?

• Introduction to Keyword Research
• Difference between SEO & PPC keywords
• Importance of target keywords
• Select Targeted/related Keywords
• Analyze Competitors keywords
• Keywords popularity & Search Volume
• PPC Keywords tools and resources

• Create Effective Ads Adgroups and Titles
• Measurement of Title, Description URL
• Creative Ads for Better ROI
• Essentials of Effective ads

• Meaning of bidding
• Importance of bidding techniques
• Quality Score and its effects on Bids
• How to Increase ranking on Search?
• Bid for Ad position
• Bid Management
• User Define bids and Google Automatic Bids
• competitor's Analysis for bidding

• Landing Page for PPC
• Importance of Landing Page
• Ads Versus Landing Page
• Optimization of landing pages
•  Increasing conversion rates
• Click-through-Rates
• Use 'Calls to Action'
• Cost/Conversion

• Campaign Performance Reports
• Keywords Performance Reports
• Adgroup Performance Reports
• Ads Performance Reports

• Google Adword Tools
  • Keywords Spy
  • Google Adword Editor