Course Contents
Introduction to iPhone and iPad Development and the Objective-C Language
- Objective-C syntax and constructs
- Xcode IDE
- Foundation framework
- Building Objective-C classes
- Properties and methods
- Debugging using Xcode and GDB
- Memory management
Building a basic iPhone application, Interface Builder, Views, View Controllers and Table Views
- Building a simple iPhone application
- Views
- iPhone view hierarchy
- Delegates
- Interface Builder
- View controllers
- Architecture techniques
- Scalable application design
- Table views
- Navigation
- Navigation controllers
Application Navigation, Animation and Multi Touch, Deployment, Provisioning
- Custom table cells
- Resources and image handling
- Animation
- Touch
- Advanced Objective-C programming
- Development and deployment
- iTunes connect
- App Store overview
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Course Contents
Introduction to Marketing
- Introduction to marketing
- Internet Marketing
- Basic SMO
Social Media - Introduction & Benefits
- Why PR works better than advertising
- Parallels between word-of-mouth and social media.
- How can social media help you online: Marketing, PR, Sales, Customer Service, Market Survey, Product Testing.
- Examples of results seen by advertisers : Indian and international examples
Social Media Techniques - Session 1
- Blogs, Online PR
- Choosing between blogging platforms.
- How to generate hype using review sites
- What kinds of articles work best for online PR and options for distributing them.
- Interesting and effective online PR tactics
Social Media Techniques - Session 2
- Videos, virals, content aggregators, bookmarking, community sites
- Why Videos are more effective then other tactics
- What makes a good viral
- Advertising options on social networking sites
Corporate Social Media - corporate blogging, profiling, online reputation management
- Corporate Blogging, Profiling, Online reputation management
- Thumb Rules while blogging for corporate
- Various options during profiling
- Examples of effective ORM and various options one can use for this
Do’s and Don’ts of Social Media Optimization
- Key aspects to bear in mind when engaging in social media activity
Social Media Effectiveness Tracking and Analytics
- What is the challenge while measuring effectiveness
- Various approaches taken by agencies
- International attempts being made on this front
Case Studies
- Examples where comprehensive SMO has been done
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Professional SEO(Search Engine Optimization) Training
Duration: 24 Hrs.
Fee charges: Rs. 9500/-
Registration fees: Rs. 400/-
Get trained in Search engine optimization with leader of online advertising and marketing industry. Our SEO course modules are specifically designed to train you in all aspects of SEO and internet advertising and marketing.
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Professional PPC (Pay per Click) Training
Course Duration: 40 Hrs.
Course Fees: Rs. 19,500/-
Registration Fees: Rs. 400/-
Join our PPC courses to get trained in best available online advertising and marketing tools and techniques. Whole content of the PPC module is designed in such a way so that even an amateur can become industry ready after the completion of the course. |
Course Contents
Basics of SEO
- Introduction to SEO
- Importance of SEO
- Search Engines vs. Directories
- Major Search Engines
Types Of search engine optimization
- On Page Optimization
- Off page Optimization
SEO On Page Optimization
- Competitors Analysis
- Keyword Research
- Keyword Placement
- Title Creation
- Meta Tag Creation
- Meta Description Creation
- Content Optimization
- Keyword Density
- URL Structure Analysis
- Content Creation
- Image Optimization
- Sitemap Creation
- Use of robots.txt
- Doorway Pages
- Invisible Text
- Cloaking
SEO Off Page Optimization
- Search Engine Submission
- Directory Submission
- Article Submission
- Press Release submission
- Forums Posting
- Link Building
- One-Way
- Two-Way / Reciprocal / Link Exchange
- Three-Way
- Blogs
- Blogs Creation
- Blogs submission
- Blogs Commenting
- Posting Free Classifieds
- Google Mapping/Listing
- Social Book marking
- RSS feeds
- Video optimization
- Link Building
Black Hat / White Hat / Grey Hat
SEO Tools
- Google Keyword Tool
- Word Tracker
- Keyword Spy
- Keywords Position Checker
- Keyword Density Checker
- Google Analytics
- Stats Counter
SEO Reporting
- Google analysis
- Tracking and Reporting
- Reports Submission
- Securing Ranks
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Course Contents
PPC Training Module
- Introduction to Pay Per Click Marketing (PPC)
- Importance & Benefits of PPC
- PPC Campaign
- Yahoo Search Marketing (Overture)
- Google Ad word Account Structure
PPC Campaign
- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
- Use Multiple Account
- Use My Client Center (MCC)
- What is "Click-through-Rates" (CTRs)
- What is Impression?
- What is Conversion?
- What is "Cost/Conversion"?
- How to increase CTR & Conversion
- What is Tracking Code?
Keyword Research for PPC
- Introduction to Keyword Research
- Difference between SEO & PPC keywords
- Importance of target keywords
- Select Targeted/related Keywords
- Analyze Competitors keywords
- Keywords popularity & Search Volume
- PPC Keywords tools and resources
Create Ads for PPC Campaigns
- Create Effective Ads Adgroups and Titles
- Measurement of Title, Description URL
- Creative Ads for Better ROI
- Essentials of Effective ads
Bids Management in PPC
- Meaning of bidding
- Importance of bidding techniques
- Quality Score and its effects on Bids
- How to Increase ranking on Search?
- Bid for Ad position
- Bid Management
- User Define bids and Google Automatic Bids
- competitor's Analysis for bidding
Landing Page for PPC
- Landing Page for PPC
- Importance of Landing Page
- Ads Versus Landing Page
- Optimization of landing pages
- Increasing conversion rates
- Click-through-Rates
- Use 'Calls to Action'
- Cost/Conversion
PPC Reporting
- Campaign Performance Reports
- Keywords Performance Reports
- Adgroup Performance Reports
- Ads Performance Reports
PPC Campaigns Tools
- Google Adword Tools
- Keywords Spy
- Google Adword Editor
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